The free trial promotion is combined with H5 mini program and short videos campaign on TikTok. Mothers tried the product and give positive feedbacks through self-made creative short videos. Some of the participated mothers are KOLs as well and brought a substantial traffic to the promotion. The total reach of the campaign promotion is over 640K and all 58 videos converted 78,000+ TikTok views.
Client:
Mead Johnson (Netherlands)
Time:
2020
Reach:
718K
Date:
December 14, 2020